9 Good Reasons for Video Content Marketing

1. Memorable
Compelling content combined with a powerful story-telling medium can create a memorable experience for your potential and current customers

According to Nielson, overall recall of online video runs high at 69%

2. Engaging
A web video with emotionally compelling content can keep your viewer engaged longer.
56% of online videos are watched for over a minute

3. Share Success
Bring your case studies, testimonials, and success stories to life with video

4. Demonstratable
Demonstrate how your products and services work, solve problems or deliver results

5. Educational
Share your knowledge and know how to educate your customers and clients with timely or insightful information

6. Viral
Social media and smart technology makes web video content easy to share and spread like wildfire

7. Searchable
Videos account for 38% of all Google searches and 50% of all searches list a video. A properly optimized video can produce great results in search engines and drive traffic, interest and awareness across the web

8. Credibile
You’re the expert… demonstrate your thought leadership or know how to earn trust with your prospects by providing timely, relevant information. 63% of business professionals access an online video once a week

9. Multi-purpose
Video can be multi-purposed across various channels including your brand website, email marketing campaigns, custom video channels, e-commerce and social media

For more information on video marketing, contact Tom Casale or Bill Kamper at [email protected] or call 312-886-7669.