Wholesale Telecom is a St. Louis-based B2B national reseller of refurbished phone systems and parts that has primarily been focused on outbound sales in a very competitive landscape. But as the industry has swiftly moved into the e-commerce space and the company needed to keep pace with their competitors, reach smaller wholesale buyers they normally did not work with, and capture the growing individual customer market.  Wholesale brought in SimplifiedSolutions to help them enter the e-commerce marketplace.

Before we started building anything, SimplifiedSolutions did an in-depth analysis of the online landscape so clients would have a better idea as to how other companies were approaching pricing and providing a positive shopping experience, and even what they were spending on online paid searches to promote sales. This collaborative process allowed us to create a plan to not only build an e-commerce website that fit Wholesale’s business goals and budget, but to also develop a digital marketing plan that would help accelerate growth.

The final solution was a customized WooCommerce website; this widely used platform had many of the features and functionality that Wholesale would need to launch and manage over 400 existing phones and parts, with the ability to scale up to 10,000 products.