The Client
Aha! is a nextgen technology platform for conducting online consumer research. The software allows market research firms and brand marketers to quickly deploy consumer studies and deliver deeper insights at the fraction of the cost of traditional focus groups. This is a heavily competitive space with some legacy players. We needed to make a splash.
Our first assignment was to develop a distinctive brand including naming, positioning, and logos. The clients love their new look.
After developing new positioning and logos for the brand, we created a new marketing website as the hub for lead generation. The website is responsive and extremely SEO-friendly, gaining top Google rankings for keywords. The website features blogs, videos, and highlights of the platform’s comprehensive suite of interactive activities and methods.
To market the brand, Simplified developed a robust content marketing program to create awareness of the platform’s capabilities and the company’s thought-leadership in the consumer research space. This content consists of blogs, videos, and webinars which are then distributed though social media and series of segmented email nurture campaigns to over 3000 researchers.
Digital and traditional B2B advertising campaigns include display banner ads, online PR distribution, Google Adwords,, 3rd party newsletters, LinkedIn ads, and print ads in industry magazines.
We also designed the Aha! trade show exhibit and negotiated their conference sponsorship programs. Sponsorships include roundtable discussion leadership, featured demonstrations, email campaigns, and published blogs.
The Result
The results? In just 2 years Aha! is recognized as major player in the online consumer research and technology space.
Simplified Solutions – A Chicago Digital Marketing & Technology Agency