Here are two examples of how we optimized Google Local Search for clients with multiple locations:
Bridgeview Bank is a noted community bank in Chicagoland area with 13 locations. Our client wanted to improve the local online search results for its multiple locations. Challenge The financial services space is very competitive online. Finding a way to cut through the noise can be challenging. Aligning and optimizing for multiple locations can be time-consuming and onerous. Solutions Our team took the reins of managing Bridgeview’s Google My Business program to audit and verify each location, before optimizing each page with keywords, descriptions and images. We then created a guide for continuing creation of content shared within the organization. The Result Bridgeview Bank took over the number one search result position for critical keyword search results.
Young Rembrandts (www.YoungRembrandts.com) is an international franchisor of after-school art classes for kids. Based on our recommendations, the client wanted to implement a Google My Business program across 100+ franchisees and enlisted Simplified to set-up and activate the program. Challenge Reviewing, auditing and verifying accounts for multiple home-based franchisees creates numerous logistical challenges. Measuring the results is a critical part of the program. Solutions Simplified activated a process to coordinate, manage and support the program. We created a best-practice guide, customized submission forms for description and image input and coordinated delivery of the account verifications. Then, we set-up and loaded reports to track results and continue an ongoing citation submission program. Results In a short-period of time we implemented the program with positive results and feedback.
SimplifiedSolutions – A Chicago Digital Marketing & Technology Agency