Building a Kid Picker Online Social Community for Mike Wolfe Of American Pickers
Mike Wolfe, the creator and host of the hit television series“American Pickers”, wanted to pass on his passion for the great American tradition of exploring, collecting and trading to the future generation of pickers-kids.
Create a safe and educational online space where kids from 7-14 years of age can share their picking experiences with their peers while learning about the history of their families and communities through the items they collect.
After using social media to get input from parents and teachers, SimplifiedSolutions used the Social Engine platform to created a digital playground for young pickers at www.KidsPickers.com. The moderated online social community gives kids the ultimate “show and tell” experience and explore the world of picking through interactive games, share photos of their treasured finds, and learn picking tips from Mike Wolfe himself. The journey is filled with learning moments about history, recycling and exploring their local communities all in a safe environment.
Within a five month window of the launch, over 3000 kids had a password-protected profile with 2,200,000 page views. KidPickers.com is receiving positive reviews from parents and teachers alike.
SimplifiedSolutions – A Chicago Digital Marketing & Rechnology Agency