Paid Search & Google Adwords Campaign Case Studies for B2B and B2C Companies
Paid Search Advertising campaigns, informed by specific keyword terms used by customers in online searches, can drive substantial qualified traffic to specific website landing pages or offers. Paid search display program also targets relevant content on other websites that accept online advertising banners.
SimplifiedSolutions sets up and manages several Pay-per-click (PPC) programs for clients using Google Adwords, Microsoft Ad Center (Bing), or YouTube
Our Paid Search program for The John Marshall Law School in Chicago promotes the school’s JD, Graduate and Online degree programs. The marketing program drive 3x the normal website traffic and increased applications by 30%. We also retarget visitors with a display ad program.
Wholesale Telecom is a national reseller of refurbished phone systems and parts. Prior to hiring Simplified, the client was managing their paid search program internally. SimplifiedSolutions researched keywords focused on model numbers and secondary decriptors, to promote over 30 products and direct buyers back to the website. Retargeting is used to drive return visits for key specials related to their previous searches. The program accounts for over 30% of the company’s website traffic and 3X growth in sales.
Lodge Management Group is one of the oldest hospitality groups in Chicago and manages 11 venues in Chicago and the suburbs. Lodge was committed to a paid search program but unhappy with a vendor’s cookie-cutter approach. They enlisted Simplified for a more strategic boutique approach. The challenges is the hospitality space online is crowded and highly competitive.
SimplifiedSolutions’ team looked at the previous campaigns, keyword opportunities and website landing pages before building new campaigns designed to drive traffic and conversions.
The results? More party inquiries and bookings, seats-filled and better click-through-rates overall.
Ten East Delaware is one of the premier new property developments in Chicago’s Gold Coast. We designed a Google Adwords campaign to optimize web traffic during the high volume spring selling season. The sponsored text ads average 600 new visits, or three times the normal traffic, and substantially increase calls to the sales center.
Crown Inustries is a full service contract providing storage tank, piping and pump contruction installationa nd products. Our google adwords programs drives over 50% of their leads.
Smart Resources, a successful independent staffing firm in Chicago, launched a new accounting division in 2009. To give the new accounting and financial placement service a lift during a key hiring period, we developed a Google Adwords campaign that drove over 900 unique website hits and several new account acquisitions. We lowered the cost per click by 10% while raising the click though rates by 13%
Active Arm is a tennis elbow exercise treatment program developed by orthopedic surgeon Dr. William Bohn. During high season search periods, content-based PPC drives incremental sales at a redesigned landing page.
For more information about SimplifiedSolutions’ PPC marketing programs, click here.
SimplifiedSolutions – A Chicago Digital Marketing & Technology Agency