A Solid Case For Paid Search Advertising for Law Firm Leads
Whiting Law Group, a law firm with offices in Chicago, IL and in southern Wisconsin, specializes in personal injury, wrongful death and medical malpractice. Since 2002, the Whiting Law Group has a 96% winning recovery rate of every case they handle
Whiting wanted to increase their online marketshare among their direct competitors and increase their client base in both Illinois and Wisconsin.
Improve Whiting Law Group’s search engine page rankings and website traffic. Generate and effectively track leads.
SimplifiedSolutions worked with Whiting Law Group to ramp up their search engine ranking among their peers as well as paid search advertising program (PPC) to generate leads. A pivotal part of this process involved developing updated web pages optimized with keywords and content both in English and Spanish. Since a large percentage of Whiting Law Group’s clients speak Spanish, SimplifiedSolutions recommended separate landing and web pages to connect with their potential new clients.
Focusing on garnering the clientele that this personal injury firm best represents, SimplifiedSolutions created a comprehensive paid search program that included keyword research; text and content ad builds; geo-targeted efforts and ongoing management and reporting of this campaign.
Through expert-based SEO tactics, SimplifiedSolutions, increased leads for Whiting Law Group and website traffic by 1,000%. In six months, the firm landed a record number of new clients from their PPC campaign. Their firm ranks in the first page of the top search engines for their keyword search terms.
SimplifiedSolutions – A Chicago Digital Marketing Agency