Online Advertising, Paid Search Marketing
Every business wants to grow their business and become more successful. Online marketing offers many new channels for finding and growing potential new customers or clients—from 2.0 websites, email marketing, and video to social networks, micro-blogging, RSS channels and applications. Any and all of these may be part of your online marketing plan. But if […]
Wondering how your email open rates compare to other businesses? Our email marketing partner, Constant Contact, released their May 2017 stats for email sends. Using data from their nearly 750,000 customers, they tracked open rates, click-through rates, bounces and unsubscribes across more than 35 different market segments. They’ve been tracking this data for several years […]
Featured, Online Marketing Strategy, Video Content Marketing
1. Memorable Compelling content combined with a powerful story-telling medium can create a memorable experience for your potential and current customers According to Nielson, overall recall of online video runs high at 69% 2. Engaging A web video with emotionally compelling content can keep your viewer engaged longer. 56% of online videos are watched for […]
Blog Marketing, Featured, Online Marketing Strategy, SEO
Maybe your key business objectives read something like this: Increase new business traffic, inquiries, or sales by X% Reinforce position as the premier provider of (put your service or product here) Introduce new products or services Maybe your web marketing strategy should be this simple: Create a comprehensive Online Business Optimization Program to increase higher […]
Email Marketing, Online Marketing Strategy
Email marketing is an extremely effective CRM strategy to communicate and build relationships with a diverse database of contacts. It is the most efficient way to push out targeted, timely and impactful messages to your customers and consumers on a regular basis. Here’s how your business can derive benefits from developing permission-based and measurable email […]
Mobile Marketing, Online Marketing Strategy, Technology
This year we’ll see continued explosive growth in sms marketing. Like email was to communication a decade ago, texting (personal and promotional) is quickly becoming the primary tool for fast business communication. Its impact is already undeniable: In 2011 the volume of mobile text messages exceeded the number of phone calls made for the first […]
Online Marketing Strategy, Social Media
Updating status = self-promotion? What drives people to tweet? According to the “Consumer Internet Barometer” from TNS and The Conference Board, 41.6% percent of Internet users who used Twitter did so to keep in touch with their friends. In addition, 29.1% used it to update their status, 25.8% to find news and stay updated, 21.7% […]
Facebook is now the most widely talked about social network platform on the planet. Its popularity is growing with people of all stripes and interests. Is there a place for your business to get involved and engage with social networks such as Facebook? The answer is yes… if you do it the right way. Social […]
Online Marketing Strategy, Social Media
Now that things like Facebook and Tweets are household words the question is how to make it work for your business or company. As you know, Social Media consists of network-based websites and technologies that support and encourage user-generated content and conversation through blogs, photos, videos, discussion forums, reviews, and more. By effectively engaging your […]
So… how can your business use the power of social networks for a competitive advantage and maximize your exposure and connect with your customers, clients and employees where they interact, network and commune everyday? Make friends on Facebook Start a group around the passions and interests of your employees, clients, or customers. Promote your events. […]
How are you getting your leads, letting your specific audience know about your services or products or staying on top of your competition? Are you investing in paid search marketing? If not, you should. Don’t think you have to do it on your own. With the rapidly evolving changes in online marketing strategies and tactics, […]
Online Marketing Strategy, SEO
Almost 75% of all search engine traffic comes from Google. It’s important that you play by their SEO rules to get your website ranked and indexed properly. Google looks for two important things to qualify a site: content and relevance. We’d all be richer than Bill Gates if we could figure out how to make […]
