For a business exploring the world of e-commerce, it’s common to wonder: How much should we invest in our website and online marketing? The answer lies in understanding that your website is not just a digital brochure—it’s your 24/7 sales machine. A well-built e-commerce website paired with a focused marketing strategy is one of the […]
In the fast-paced world of modern commerce, where every click, swipe, and tap can make or break a sale, standing out requires more than just a great product or service. It demands precision, timing, and an uncanny ability to meet customers exactly where they are—both physically and digitally. Enter the game-changing realm of location-based marketing. […]
Here is my IT tale of woe. I hope this never happened to you. Your entire IT system crashes in the middle of a critical business operation. The clock is ticking, customers are waiting, and revenue is at risk. Panic sets in as you scramble to fix the issue, only to realize you weren’t prepared […]
How to Unlock Ecommerce Marketing Success in 2024 Exploring Different Marketing Strategies and Activities Simplified Solutions Digital Marketing Agency provides ecommerce solutions to clients across a wide variety of industries. Our focus on ROI, and smart, tailored solutions requires that we recommend and manage activities that work now and in the future. While traditional methods […]
E-commerce Marketing Trends in 2024 The world of e-commerce marketing in 2024 is an exciting space, with lots of innovations. From our perspective, here are 10 trending activities that e-commerce companies are embracing to boost their marketing, especially focusing on strategies that can yield a low Return on Ad Spend (ROAS) and a solid Return on […]
Introduction: Postcard Remarketing In the digital era, where email inboxes are overflowing and online ads are often ignored, there’s a remarkable yet unexpected player emerging in the field of remarketing: postcards. Yes, you read that right – postcards, those quaint relics of the pre-internet age, are making a surprising comeback and proving to be a […]
Hey there, digital marketing enthusiasts! It’s 2024, and the digital marketing landscape is buzzing with innovation. Today, I’m here to walk you through the hottest trends that are shaping our industry. Let’s dive into the world of AI marketing, lead generation, and other cool stuff, and end with a spotlight on Simplified Solutions, a company that’s making waves in the digital sphere. Ready? Let’s roll!
Every business wants to grow their business and become more successful. Online marketing offers many new channels for finding and growing potential new customers or clients—from 2.0 websites, email marketing, and video to social networks, micro-blogging, RSS channels and applications. Any and all of these may be part of your online marketing plan. But if […]
Wondering how your email open rates compare to other businesses? Our email marketing partner, Constant Contact, released their May 2017 stats for email sends. Using data from their nearly 750,000 customers, they tracked open rates, click-through rates, bounces and unsubscribes across more than 35 different market segments. They’ve been tracking this data for several years […]
1. Memorable Compelling content combined with a powerful story-telling medium can create a memorable experience for your potential and current customers According to Nielson, overall recall of online video runs high at 69% 2. Engaging A web video with emotionally compelling content can keep your viewer engaged longer. 56% of online videos are watched for […]
Maybe your key business objectives read something like this: Increase new business traffic, inquiries, or sales by X% Reinforce position as the premier provider of (put your service or product here) Introduce new products or services Maybe your web marketing strategy should be this simple: Create a comprehensive Online Business Optimization Program to increase higher […]
Email marketing is an extremely effective CRM strategy to communicate and build relationships with a diverse database of contacts. It is the most efficient way to push out targeted, timely and impactful messages to your customers and consumers on a regular basis. Here’s how your business can derive benefits from developing permission-based and measurable email […]